Dove's "campaign For Real Beauty" Commercials

[marx marvelous]

If it were really a Campaign for Real Beauty, wouldn't they just cast normal women in their commercials and not feel the need to include the "campaign for real beauty" disclaimer? It's like saying, "Okay guys, we don't REALLY think they're models." To me, it seems to disprove the point they're trying to make.

[bishopx]

I can't say I disagree...I do admit, it's nice to see women other than anorexics in commercials...

[heyrabbit]

There are specific reasons for this. Advertising teams literally sit around tables and discuss in detail what should be done in the commercials. there's a psychology being it.

 

maybe ask sodamntired, I think he did advertising in school.

 

Basically, my view is that they are NOT going to put ugly people in their commercials, especially in a soap commercial (dove is soap,right?) because they want to portray the image of clean and perfect. I'll bet that every relevant study will show that the viewer will have a more positive remembrance of the product if the actor isn't overweight, with acne, etc. So they feel the need to explain themselves, or they could be at risk of ruining their image

 

Also, they're just doing something that a lot of commercials do. they tell you what their product is for. Our product is the best for straightening hair, the best for unclogging drains,the best night-time sleep medicine, etc. Because these things get stuck in your head - whether you believe it or not - and they affect your decisions for buying in the future

Edited February 12, 2007 by heyrabbit

[bishopx]

You would be absolutely right, Rabbit.

[soundless_space]

Whatever. Like Charles said it's nice to see non-anorexic women in the ads.

[heyrabbit]

there are lots of anorexic models, although I can't any examples of ostensibly anorexic tv actresses/actors. they're either within a healthy BMI range, or outside of it.and I watch too much tv

 

infact, the one actor that I've seen more than most is severely obese.

Edited February 12, 2007 by heyrabbit

[bishopx]

Thank you Beth. Let's get off the Psychology of Marketing from the marketing view...

 

Britney, and all of her retarded starving ilk...send a message to young girls...that it's not okay to be themselves...you must be thin, you must have big cans, you must dress a certain way, etc...I like what the Dove commercials represent...that women can be attractive at any size (Adam if you so much as open your mouth, I'll find you and kill you, I'm being serious here)

 

To step even further away from this...We all have preferences about who we find attractive.

 

I prize intelligence, good sense, and self awareness, as attractive attributes in a potential love interest. I've dated some beautiful idiots...they never last long...

 

There are women of all shapes and sizes out there...they are no less beautiful, than anyone else...This particular add campaign, is important, not just to adult women, but to young girls too...body image is important...it's good to have multiple examples...rather than the same pathetic starving idiots.

[shorty]

totally agree with bishop...i meen i was very skinny before i had my baby's. im still not obese or anything but watching them girls on t.v some times depresses the fuck out of me and i wish i could be skinny me again.its really sad that the people out their just cant see the beauty in someone who isn't skinny

i love people like you bishop i really do!!

[bishopx]

It's all good Shorty. All three of my sister's and my sister in law, all struggled with pregnancy weight, so did my two closest female friends. It's healthy. As long as your husband likes it, the bag boy at the grocery store gives you a second look, and the guy at the gas station spends extra time on your windshield, so he can look down your shirt...then you're just fine.

[soundless_space]

I mean, forget the marketing strategies here, most women (in America, at least) are a size 12 or over. So it will make them feel better seeing other women like that on the TV or on posters in the subway on the way to work, yes?

[bishopx]

That about sums it up Beth. (Who happens to be one of those intelligent, talented, women I was talking about)

[heyrabbit]

yea but most americans are overweight. I don't think they should be made to feel good about it in the same way that we shouldn't downplay the risk of heart disease

Edited February 12, 2007 by heyrabbit

[soundless_space]

I think overweight and obese are two different things... obesity is definitely more serious. You can be overweight and healthy, no? Maybe I'm just confusing things, but I could have sworn that if you're overweight and work out, and eat healthy, you will be healthy. Obese is just obese.

[bishopx]

Rabbit...

 

take a good look at the women in the commercial...Does being tall, with a broader body type mean you're Obese? Dude you're a little off base. They are a portraying healthy women, of varying sizes...

 

Dude...your're starting to buy into the whole marketing thing.

 

My youngest sister is 5'8 and weighs 160 lbs...she's got broad shoulders, and she's got thicker build...she's maybe 10lbs overweight for her body type.

[soundless_space]

Exactly. Size 12 does not mean obese or overweight for that matter. It's normal.

[bishopx]

Even more than that...who sets the standard, who decides? I have a friend, who married..a woman twice his size...he's like 5'3 130, and she's easily 6'2 and about 200 and change, she looks good, she's proportionate...so who decides what's attractive and what isn't, what's normal and what isn't...it's just a big can of worms from there...

[heyrabbit]

it's a nominal difference. the definition of overweight literally means to be 'over' a healthy weight range for a person's height and age. It means someone's heart is working substantially harder than it has to. So yeah, an overweight person can definitely work towards being healthy , but they will always be at a greater risk than someone who is not overweight.

 

I haven't seen the video and I'm not making any judgements. I'm just stating the facts. If most women are size twelve, then size 12 must be an unhealthy weight for most americans. stats don't discriminate on the basis of who looks good according to whom.

 

where's the video?

Edited February 12, 2007 by heyrabbit

[bishopx]

but again, overweight is relative...I'm 5'10, 230 and I'm built like a brick shithouse...I have about 15% Body fat...the BMI says I should weigh 180...I have a lot of muscle mass... so am I unhealthy? Am I overweight...my doctor says I should lose 15 lbs...but I work out 5 days a week, and I eat right, most of the time...I think you're looking at this in terms that are too narrow.

[heyrabbit]

that's true but 60 percent of americans don't have 15 percent body fat at their weight, or else everyone would look like arnold. I'm 6 ft with roughtly between 20-25 body fat, and when I'm at 15 percent body fat im roughly 170. right now I'm somewhere around 180. I'm not sure. But 15 percent body fat is excellent, good job!

[bishopx]

My point is that, some people are pre-disposed to having hire body fat % and yet are still healthy...I wasn't always this healthy...I packed on a lot of weight after college...

[heyrabbit]

yeah definitely. I know some people who've tranformed their lifestyles

[bishopx]

Be careful with generalizations, and trying to get people to fit into a certain mold...because they rarely do.

[marx marvelous]

BMI is an idea conceived by a Belgian guy from the 1840's, I'm pretty certain it's just an average, with not a lot of a medical backing. Yes, obesity poses a health risk, but BMI isn't a good measure of health. Can't we go back to the days of deciding whether someone is fat or not by looking at them?

 

P.S. heyrabbit and I are pretty much clones in terms of build. HE'S IN MY HOUSE, WITH MY FAMILY, EATING MY BIRFDAY CAKE. (you mentioned Arnold.)

Edited February 12, 2007 by NotFromOklahoma

[Lauren]

i know what you mean, heyrabbit. it's going from one end to another. one side says you have to be superthin, the other side says it's okay to be however big you want to be. but it's not okay to be however big you want to be. if you want to stay healthy, you have to take care of yourself. that means being the weight that is best for your body type. some people, like my younger sister, are tanks and will weigh a bit more, naturally. then there's people like me who naturally have a thinner frame. i don't expect her to look like me or to do what i do to stay healthy, but i would expect her to do what works best for her to stay healthy.

[little miss sunshine]

It is nice to have more normal people in the commercials. HOWEVER, I think we have a huge problem in our society today that people don't want to admit someone is an unhealthy weight. We are so worried about being politically correct that we just say someone is 'chubby' when they are really overweight and need to take action. Way too many fat people in North America.